We helped build a 100+ unit franchise. Now we run the CRM behind yours.
FIG wasn't built in a boardroom. It was built over a decade inside a national franchise brand we helped grow past 100 locations, building its CRM, its development pipeline and the systems its franchisees ran on.
Years inside franchising
Units we helped build
Units whose CRM we run today
A decade inside, and the problem we kept seeing
Inside a growing franchise, we saw both sides of the system every day: the development team selling units, and the franchisees running locations after they signed. We built the CRM behind both.
We also saw what happens to franchise CRMs everywhere else. Somebody sets one up. They move on. The automations keep firing and nobody checks them. Franchisees who never got trained stop logging in, and some of them buy their own tools to fill the gap. A year later the brand is paying for a capable system and using it as a contact list.
That's not a software problem. It's an ownership problem. We started FIG to take ownership.
We implement, run and keep improving franchise CRMs.
For both sides of the system. We also help vendors sell into franchise systems, because we spent years on the buying side of that table.
Franchise development CRM
The pipeline that sells units: fast follow-up, months of nurture, qualified candidates who show up for the call.
Franchisee CRM
The system every location runs on: a corporate-grade build on day one, AI answering on corporate's script, and one view of it all.
Sell Into Franchising
For vendors: how franchisors, advisory councils and franchisees actually decide, and help in the rooms where they do.
We run the CRM for a 35-unit franchise today.
Some locations lived in their CRM, some never logged in, and the development automations hadn't been touched in two years. Here's what we walked into and what we fixed.
How we work
Ownership Over Projects
A CRM doesn't fail at launch. It fails the month after, when nobody owns it. We stay on and run it.
Both Sides of the System
We build for the development team selling units and for the franchisee running a location, because we've sat in both seats.
Corporate Sets the Standard
Every location runs the same core build, and corporate approves every script, including the ones AI reads out.
Built to Be Used
We design for the franchisee who has ten minutes between customers, not for the demo.
You Own Everything
Your account, your data, every automation we build. Nothing is locked to us.
Straight Answers
We tell you what's broken and what to cut, even when it's something you paid for.
Paying for a CRM nobody owns? Let's find out what it should be doing.
30 minutes looking at your CRM together, then a written list of what's broken, what's unused and what to automate first.