Franchise automation & CRM consulting. Built on modern tech, backed by franchisors.
Most franchisors between 5 and 75 units are stuck in the same gap - too big for spreadsheets, too small for six-figure enterprise platforms. We build the infrastructure to get you out.
Built for Franchisors Scaling from 5 to 75+ Units
You've proven the model. You're signing new franchisees. But your infrastructure hasn't caught up - leads fall through, onboarding is inconsistent, and you're duct-taping tools together. FIG builds the operating system that gets you from where you are to where you're going - without enterprise pricing or 12-month implementations.
You don't need a bigger team or a six-figure CRM. You need a unified operating system powered by AI.
These are the gaps we see in almost every emerging brand between 5 and 75 units.
Leads Slip Through the Cracks
Manual follow-ups and lagging response times cost you qualified candidates. Your pipeline runs on spreadsheets and memory. Once a lead goes cold, you never reach back out.
Onboarding Is a Scattered Mess
Franchisees get lost in email chains, miss steps, and launch behind schedule. Every onboarding feels different because nothing is systematized.
Enterprise Tools. Emerging Brand Budget.
You signed up for FranConnect, HubSpot, or Salesforce for the features you were sold on - but you're using 10% of it and paying even more for the rest.
Every Department Is an Island
Sales, operations, marketing, and support all use different tools. Nothing talks to anything else. No single source of truth.
Consultants Deliver Decks, Not Systems
You pay $1K–$10K per month for strategy meetings, but you're left to figure out implementation yourself.
Communication Is Fragmented
Announcements go out via email. Questions come in via text. Support lives in a shared inbox. No central hub for your network.
Every system your franchise needs - designed, built, and managed for you.
Each module is custom-configured for your brand and growth stage - and we manage it so it keeps working.
Franchise Sales Pipeline
Every lead gets a response in under 2 minutes - qualified by AI, scored automatically, and routed to your development team based on quality, not just activity. From there, automated nurture sequences keep warm leads moving while cold lead reactivation brings past prospects back into the pipeline. Your team sees a clean, prioritized pipeline - not a spreadsheet full of question marks.
Onboarding & Development Engine
From signed agreement to grand opening. Every milestone tracked, every task assigned, every document delivered automatically.
Franchise Command Center
A branded hub for everything franchisees need and everything you need to reach them. Email and SMS announcements, FAQs, AI chatbots, ticketing, and document libraries - all in one place.
Marketing Hub
Full visibility into brand marketing. Campaign management, local marketing support, asset libraries, and budget reporting - updated in real time.
Operations Apps
Visit scheduling, location check-ins, reporting, and task management for your field team. Built around how your ops team actually works.
AI Agents & Automation
AI agents trained on your brand's processes - not generic chatbots. Lead response, franchisee support, and task automation that runs 24/7.
Consultants give you the playbook. We build the infrastructure to run it.
Consultants deliver strategy - market analysis, FDD guidance, territory planning. But when the engagement ends, you're left with a roadmap and no one to build the systems.
That's the gap.
FIG builds the infrastructure: the CRM, the automations, the onboarding engine, the support hub, the dashboards. And we manage it - ongoing support, onboarding guidance, and regular adjustments to ensure tools are used, executed, and your brand runs like a machine.
Your consultant brings the strategy. We bring the system. Your team runs the franchise.
Automation systems that scale with your franchise.
Every system is custom-built for your brand and where you are today. Powered by AI where it creates real value.
Single System Build
One core system built and deployed, plus franchise advisory to ensure alignment with your development stage.
- Choose one: Sales Pipeline, Onboarding Engine, or Support Hub
- GoHighLevel sub-account setup and full configuration
- All workflows, automations, and sequences built and tested
- Custom email + SMS messaging templates written and loaded
- Team training (live session, recorded for future use)
- Ongoing system management, optimization, and support - month-to-month, cancel anytime
- Strategy session with franchise advisor to align system build with your development stage
- Guidance on lead qualification criteria and pipeline structure based on your FDD and growth targets
- 30-day async advisory access for questions on franchise development process
- Best for 5–20 unit brands
Full Franchise OS Buildout
All five modules built and integrated, replacing FranConnect, HubSpot, and your intranet - with ongoing advisory built in.
- Franchise Sales CRM + AI lead qualification
- Franchisee Onboarding Engine (milestone to grand opening)
- Franchisee Support Hub - branded intranet + ticketing
- Communications & Marketing Engine
- Reporting dashboard - pipeline, ops, support metrics
- Monthly strategy calls + ongoing optimization
- Monthly franchise advisory session covering territory strategy, pipeline health, and development benchmarks
- FDD and operations alignment review built into the buildout process
- Guidance on franchisee communication cadence and support structure as you scale
- Best for 15–75 unit brands
- Optional: Branded Merch Store (+$2K–$4K setup)
Ongoing Partnership
FIG as your embedded systems partner - a fractional CTO and franchise consultant working as one team, indefinitely.
- Everything in Tier 2, ongoing - no finish line
- New systems built every month as your brand scales
- New location setup automation as you grow
- Proactive system audits before problems surface
- Weekly advisory access - territory strategy, franchisee performance review, development pipeline coaching
- Franchise advisor available as an ongoing sounding board between calls
- Proactive recommendations on system adjustments as your unit count grows
- Full access to all FIG templates and playbooks
- Best for 30–75+ unit brands scaling aggressively
Build fees are one-time and scoped per engagement. Monthly retainers cover ongoing management, optimization, and support. Platform licensing ($1,500–$2,100/yr) billed separately.
How we transformed a 40-unit quick-service restaurant franchise stuck without systems to support their growth.
Over a 60-day engagement, we rebuilt the operational infrastructure for a rapidly growing quick-service restaurant brand. The brand had 6 franchise development reps working off shared spreadsheets with no lead scoring or automated follow-up. Manual lead response was taking 24+ hours, onboarding was inconsistent with missed steps, and communications were scattered across email chains and group texts.
Now they have full AI-powered lead automation with 6 unique workflows, a unified communication system, and 5 departments working hand in hand - saving $40K+ annually while finally having the infrastructure to scale.
Franchise Sales Pipeline
Automated capture, scoring, nurturing, and handoff. Every inquiry responded to in under 2 minutes.
Franchisee Onboarding System
Automated workflows from signing to grand opening. Task tracking, document delivery, milestone notifications.
Operations Visit & Communication Hub
Field visit scheduling, checklists, automated reporting, and a central portal for all locations.
Franchisee Support Center
Resource library, ticket system, AI-powered FAQ, and direct support channels - all branded.
Admin Dashboards & Reporting
Real-time visibility into sales pipeline, onboarding status, support metrics, and compliance.
The right tools for 5–75 units - not enterprise bloat.
At 5–75 units, you don't need the same platform a 500-unit brand uses - and you shouldn't pay for one. Here's how the options compare for franchisors at your growth stage.
| Capability | FranConnect | HubSpot | FIG (Us) |
|---|---|---|---|
| Built For | 500+ unit enterprises | General sales teams | ✓ New franchisors through 100+ units |
| Annual Platform Cost | $15,000 – $40,000+/yr | $10,000 – $25,000+/yr | ✓ ~$1,500 – $2,100/yr total |
| Monthly Platform Cost | $1,000–$2,000+/mo (per-user pricing) | $800–$3,600+/mo (per-hub, per-seat) | ✓ Starting at $750/mo (unlimited team) |
| Per-User/Seat Fees | $49+/user/mo | $20–$150/seat/mo (varies by hub) | ✓ None - unlimited users included |
| Implementation Timeline | 6–12 months + extra cost | 3–6 months + extra cost | ✓ 60 days, included |
| Custom-Built for Your Brand | ✕ Template-based | ✕ Generic CRM | ✓ 100% custom to your franchise |
| Franchise Sales Automation | ✓ | ✓ Limited | ✓ Full AI pipeline |
| Franchisee Onboarding Workflows | ✓ | ✕ Not built for it | ✓ Milestone to grand opening |
| Franchisee Support Hub / Intranet | ✕ Basic only | ✕ | ✓ Full branded portal |
| AI-Powered Agents & Automation | ✕ Limited | ✕ Add-on cost | ✓ Built-in, custom |
| Branded Merchandise Store | ✕ | ✕ | ✓ Revenue-generating add-on |
| Franchise Advisory Included | ✕ Extra cost | ✕ | ✓ Built into every tier |
| White-Glove Setup & Training | ✕ Extra cost | ✕ Extra cost | ✓ Always included |
| Long-Term Contracts | Annual minimums | Annual plans | Month-to-month |
AI Training for Your Corporate Team
We don't just build your systems - we make sure your team knows how to use AI to run them.
Most franchise teams know AI matters, but their experience stops at asking ChatGPT to rewrite an email. That's not a strategy - it's a shortcut. We train your corporate team on how to actually leverage AI across your franchise - from development to operations to franchisee support. Not theory. Real use cases, built around your brand's actual workflows and tools.
AI for Franchise Development
Use AI to qualify leads faster, personalize outreach at scale, and identify your highest-value prospects before your team picks up the phone.
AI for Operations & Field Support
Automate reporting, streamline field visit workflows, and give your ops team AI-powered tools that surface issues before they become problems.
AI for Franchisee Communication
Train your team to use AI for faster, more consistent franchisee support - from onboarding guidance to FAQ handling to proactive check-ins.
AI Strategy & Prompt Engineering
Hands-on workshops that teach your team how to get real, repeatable value from AI tools - not just generic prompts, but systems thinking applied to your brand.
Every engagement includes hands-on training sessions - live, recorded, and built for your team's actual workflows. This isn't a webinar. It's operational AI fluency for your franchise.
No rate cards. No surprises.
The prices you see are real starting points - not teaser rates. Every engagement is scoped to your brand, but we don't play games with pricing. You'll get a flat-fee proposal before anything starts.
Book a Strategy Call
Free 30-minute call to audit your tools and map your gaps.
Get a Flat-Fee Proposal
Clear, itemized proposal - what we build, what it costs, what you pay monthly.
We Build. You Scale.
First systems live in 30 days. Full OS in 60. You run the franchise - we handle infrastructure.
Built From Inside the Trenches
FIG wasn't built in a boardroom or a software lab. It was built inside a 100+ location national franchise - over a decade of designing the CRM pipelines, onboarding systems, field operations tools, and AI agents that powered real franchise growth. Every system we deliver comes from that experience: what actually works when you're scaling locations, managing franchisees, and running development pipelines under real pressure. We bring that same infrastructure to emerging brands - at a fraction of what enterprise platforms charge.
Questions we hear on every strategy call.
Honest answers to what franchise founders actually ask before moving forward.
We're already looking at FranConnect. Why not just go that route?
FranConnect is built for 500+ unit enterprises - at 10–75 units, you'll pay $15,000–$40,000/year with a 6–12 month implementation. FIG delivers comparable capabilities for under $2,100/year. Book a call and we'll show you side by side.
We're too small to invest in this right now.
We work with brands as small as 5 units. Brands that build systems early scale smoothly to 50. Those that wait spend a year retrofitting while franchisees suffer. FIG is priced for where you are now.
What does this actually cost?
Platform fees run $1,500–$2,100/year - CRM, automation, support hub, email, and SMS included. Service fees are scoped per engagement. Book a call for a clear proposal.
How are you so much more affordable?
We build on GoHighLevel - a modern platform that costs a fraction of legacy software. FranConnect and HubSpot charge per user, per seat, per tier - those costs compound fast to $50,000–$90,000/year. FIG starts at $750/month with unlimited users.
We have someone internal who handles our tech.
They'll appreciate it. We build the architecture - they run it day to day. We hand them something solid, documented, and maintainable.
We already have a franchise consultant we work with.
Good - we work alongside them. FIG builds the systems that make their strategy executable. Many consultants refer clients to us for exactly that reason.
Can you just consult and let us build it ourselves?
We can, but most of the value is in the build. What we hand you is production-ready and documented. If you want a roadmap first, we offer a paid discovery engagement.
The network for franchisors who build smarter, not bigger.
A free community of franchisors building with modern tools and sharing what works. Inside:
- A network of operators scaling with AI and automation
- Templates, guides, and playbooks from a decade in franchise ops
- Discounted GoHighLevel accounts and tools
- Real conversations about what's working - not theory
Free to join. Built for franchisors who'd rather build systems than put out fires.
Franchise Intelligence Blog
Ready to see what a 5–75 unit franchise actually needs to scale?
Book a free 30-minute strategy call. We'll audit your tools, identify your gaps, and give you a flat-fee proposal.
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