Modern Franchise Operating Systems,
custom-built for your brand.
FIG designs, builds, and runs modern operating systems for emerging franchise brands — replacing legacy platforms and fragmented SaaS stacks with one integrated system, live in 60 days.
- Custom-built for your brand
- You own everything
- Fully managed
Built for emerging franchise brands
Every emerging franchise hits the same wall.
Franchisees losing faith. Corporate teams stretched thin. Software bills climbing while half the tools sit unused. The operational stack that got you to 10 units won't get you to 50.
Franchisees wondering what corporate actually does for them.
They’re texting your ops lead at 9 PM. Calling support for the third time this week. Building their own spreadsheets and SOPs because they can’t tell what you’re providing. Quietly, they’re starting to question the value of the brand they bought into.
Hot leads going cold.
A franchise prospect submitted an FDD request 36 hours ago. They’ve already heard back from three other brands. Your CRM didn’t trigger the follow-up because nobody set the rule.
Your corporate team is stretched thin — and flying blind.
Your ops lead is also doing marketing, support, and onboarding. Each franchisee thinks they’re the only one with their problem. Nobody has the full picture.
The same five questions, every week.
Franchisees keep asking what you’ve answered a hundred times. The information exists — in a Google Doc, a Loom video, a manual nobody opens. It’s just never where they need it, when they need it.
Updates lost in five different inboxes.
An update goes out in a group text. A reply happens in email. A question pops up in Slack. Three months later, nobody can find what was decided or when.
Enterprise software prices. Emerging franchise budget.
FranConnect, HubSpot Enterprise, Salesforce — built for 500-unit systems and priced for them too. You’re paying $4,000+ a month for tools designed around someone else’s franchise.
Eight tools. 10% used. 100% paid for.
A CRM, a project tool, a chat platform, an email system, a help desk, an LMS, and three spreadsheets. Each one solves a slice. None of them talk. You’re paying for all of it.
Your advisor gave you the playbook. The build is on you.
You hired a franchise advisor, and they delivered — the ops manual, the FDD, guidance on your sale, a rolodex of vendors, the playbooks. But the plan ends where execution starts. Now you’re the one staring at the stack of recommendations, trying to figure out what to invest in, what to build first, and how to pull it all together.
If any of this sounds familiar, you don't need more software. You need a system.
See What We Build →Built to move the metrics that matter.
Average lead response time, down from 24+ hours.
Onboarding communications automated end to end.
Annual savings vs. enterprise platform stacks.
From kickoff to a fully running operating system.
Six modules. One operating system.
Each module is custom-built for your brand and integrated into one modern operating system you fully own.
Franchise Sales Pipeline
AI-powered lead scoring, 30-second response time, automated FDD delivery, and pipeline analytics built into one custom CRM.
Franchisee Onboarding Engine
From signed agreement to grand opening — every milestone tracked, every task assigned, every document delivered automatically.
AI Support Hub
24/7 AI agents trained on your operations manual, FDD, and brand voice — answering franchisee questions instantly.
Trained on your brandLearn moreCommunication Hub
One unified channel replacing group texts, email chains, and scattered Slack threads across your network.
Replaces 4+ toolsLearn moreCustom-built for your brand. In your voice. Your team trained to run everything.
The Typical Stack vs. What FIG Actually Builds
At 5–75 units, you don't need the same platform a 500-unit brand uses - and you shouldn't pay for one. Here's how the options compare for franchisors at your growth stage.
| Function | The Typical StackAnd what it actually looks like | What FIG BuildsCustom, tested, and running |
|---|---|---|
| Franchise Sales | FranConnect or HubSpot CRM. $15K–$40K/yr. Your team configures it. Leads still go cold. | ✓ Custom sales pipeline with automated nurture, speed-to-lead response, cold lead reactivation, and discovery call booking. Built, tested, and running. |
| Onboarding | A franchise consultant's onboarding checklist delivered as a PDF or spreadsheet. | ✓ Automated 60-day onboarding engine with milestone tracking, task assignments, and progress reporting. Consistent every time. |
| Communications | "Use Franchise Blasts" or "set up a SharePoint site." $5K–$15K/yr. | ✓ Branded communications hub - updates, resources, SOPs, training, and support - all in one place. One source of truth. |
| Support | 400-page ops manual as a PDF. Or a $12K/yr support portal. | ✓ AI-powered knowledge base trained on your actual manual. Instant answers, 24/7, in your voice. |
| Tech Stack | A list of 4–6 "recommended" vendors. $50K–$90K/yr combined. | ✓ One consolidated system. All platform costs included in your retainer. Unlimited users. |
| Training | A 2-hour onboarding call with each vendor. | ✓ Hands-on training sessions, recorded walkthroughs, and documentation custom to your setup. Your team runs it. |
| Ongoing Support | Monthly check-in calls. Implementation is your problem. | ✓ Fully managed by FIG. Ongoing optimization, system updates, and scaling support as you grow. |
From scattered tools to a modern operating system. 60 days.
The Audit
We map your entire current operation - CRM, onboarding, support, communications, every tool you're paying for. We document every workflow, identify every bottleneck, and build your custom system blueprint. You'll see exactly what we're going to build and why before we write a single line of code.
The Build
We build your unified operating system - sales pipeline, onboarding engine, support hub, communication tools, reporting dashboards. Everything custom to your brand, integrated into your existing workflows, and designed around your team's actual processes.
Migration, Testing & Training
We migrate your data from legacy platforms, test every automation against real scenarios, and train your team to operate everything. Live training sessions, recorded walkthroughs, and custom documentation. Your team doesn't just get a new tool - they get the knowledge to run it.
Go-Live
We flip the switch. Your team has one clean system. Your franchisees have one branded hub. We step into our ongoing role as your managed partner - optimizing, updating, and scaling with you as your brand grows.
How we rebuilt the operational infrastructure for a 40-unit QSR franchise - in 60 days.
The Situation
A rapidly growing 40-unit quick-service restaurant franchise had outgrown its tools. Six franchise development reps were working off shared spreadsheets with no lead scoring or automated follow-up. Manual lead response was taking 24+ hours. Onboarding was inconsistent. Communications were scattered across email chains, group texts, and shared drives. They were paying for enterprise tools they barely used.
What We Did
Over a 60-day engagement, FIG rebuilt the brand's operational infrastructure from the ground up - custom-built to their specific processes, in their brand's voice, with every team member trained to operate the new systems.
- Replaced their fragmented CRM with a unified franchise sales pipeline - automated nurture, cold lead reactivation, and speed-to-lead response under 2 minutes
- Built a structured onboarding system from signed agreement to grand opening - automated milestones, task tracking, and owner communications
- Consolidated 5 departments onto one platform, eliminating $40K+ in annual software costs
- Trained the corporate team on every system with live sessions and recorded documentation
Systems that scale with your franchise
Every engagement is scoped to your brand's specific needs and growth stage. Most brands invest between $1,500–$4,000/month depending on the scope of the build and ongoing management. That's less than the cost of a single operations or franchise-development hire — one who still couldn't build half of this.
All platform costs are included - no separate software fees, no per-seat charges, no surprise invoices. Book a strategy call and we'll give you a clear, transparent quote within 48 hours.
Get a Custom Quote →Built from inside the trenches. Not a boardroom.
FIG was built by operators who spent the last decade inside a 100+ location national franchise brand. We designed the CRM pipelines that managed thousands of franchise leads. We built the onboarding systems that launched hundreds of new locations. We created the field operations tools, communication hubs, and support infrastructure that kept a growing network running.
When they saw emerging franchise brands paying $50K–$90K/year for enterprise platforms that didn't fit - and franchise consultants charging $10K/month for strategy with no execution - they built FIG to fill the gap.
FIG brings the same operational infrastructure they built for a 100-unit brand to emerging franchisors at 5–75 units - custom-built, fully managed, at a fraction of the cost.
Questions we hear on every strategy call
Honest answers to what franchise founders actually ask before moving forward.
We're already looking at FranConnect. Why not just go that route?
FranConnect is built for 500+ unit enterprises - at 10–75 units, you'll pay $15K–$40K/year with a 6–12 month implementation, and you'll still need someone to configure it for your brand. FIG delivers comparable capabilities, custom-built for your specific processes, at a fraction of the cost - and your team is trained to run it from day one.
We already have a franchise consultant we work with.
Good - we're not here to replace them. Your consultant builds the strategy. FIG builds the systems that make that strategy executable. Many of our clients come to us because the tools and workflows in their plan were never actually implemented. That's our lane.
What makes you different from a marketing agency or tech shop?
We're franchise operators first. We've spent a decade inside a 100+ location brand, building the systems we now deploy for emerging franchisors. A marketing agency will build you a website. A tech shop will set up your CRM. FIG builds your entire operational infrastructure - sales, onboarding, communications, support - custom for your brand, and trains your team to run it. We understand franchising because we've lived it.
Do we keep everything if we leave?
Yes. You own everything we build - your data, your automations, your workflows, your entire operating system. If you ever part ways with FIG, you keep the keys. We don't hold your infrastructure hostage behind a proprietary platform.
We're too small to invest in this right now.
We work with brands as small as 5 units. Brands that build systems early scale smoothly to 50. Those that wait spend a year retrofitting while franchisees suffer. FIG is priced for where you are now.
What does this actually cost?
Every engagement is scoped to your brand's specific needs and growth stage. Most brands invest between $1,500–$4,000/month depending on the scope of the build and ongoing management. All platform costs are included - no separate software fees, no per-seat charges, no surprise invoices. Book a strategy call and we'll give you a clear, transparent quote within 48 hours.
We have someone internal who handles our tech.
They'll appreciate it. We build the architecture - they run it day to day. We hand them something solid, documented, and maintainable.
The network for franchisors who build smarter, not bigger.
A free community of franchisors building with modern tools and sharing what works. Inside:
- A network of operators scaling with modern infrastructure
- Templates, guides, and playbooks from a decade in franchise ops
- Discounted platform access and tools
- Real conversations about what's working - not theory
Free to join. Built for franchisors who'd rather build systems than put out fires.
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Book a free strategy call. We'll map your current operations and show you what your modern operating system looks like - built for your brand, managed by our team, live in 60 days.
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