The modern franchise operating system, built and run for emerging brands.
FIG designs, builds, and runs custom operating systems for emerging franchise brands, replacing legacy platforms and fragmented SaaS stacks with one integrated system. Sales, onboarding, support, and communications, all in one place, built around your brand. Live in 60 days, managed by our team, owned by you.
Most emerging franchises hit the same wall.
The operational stack that got you to 10 units won't get you to 50. We've seen the same pattern across every brand we work with:
Franchisees losing faith in corporate.
They're texting your ops lead at 9 PM, building their own SOPs, quietly questioning the value of what you provide.
Corporate teams stretched and flying blind.
Your ops lead is also doing marketing, support, and onboarding. Nobody has the full picture.
Enterprise prices on tools you barely use.
Eight platforms, 10% used, 100% paid for. Built for 500-unit systems, priced for them too.
You don't need more software. You need a system.
Six modules. One operating system.
Each module is custom-built for your brand and integrated into one platform you fully own.
Franchise Sales Pipeline
AI-powered lead scoring, 30-second response time, automated FDD delivery, and pipeline analytics built into one custom CRM.
Franchisee Onboarding Engine
From signed agreement to grand opening: every milestone tracked, every task assigned, every document delivered automatically.
AI Support Hub
24/7 AI agents trained on your operations manual, FDD, and brand voice, answering franchisee questions instantly.
Communication Hub
One unified channel replacing group texts, email chains, and scattered Slack threads across your network.
Tech Stack Consolidation
Replace FranConnect, HubSpot, and 6+ other tools with one custom-built operating system you fully own.
Training & Handoff
Live training sessions, recorded walkthroughs, and custom documentation. Your team operates everything end-to-end.
Every system includes AI employees, built in.
AI isn't bolted on. Every module FIG builds includes an AI employee trained to run it, already integrated, already operational.
These aren't add-ons. Every system we build includes the AI employee trained to run it.
Choose your tier.
Three ways to bring the modern franchise operating system into your brand.
Single Module Build
One core module of the operating system, built and deployed for your franchise.
- Choose one module: Sales Pipeline, Onboarding Engine, or Support Hub
- GoHighLevel sub-account setup and full configuration
- All workflows, automations, and sequences built and tested
- Custom email + SMS messaging templates written and loaded
- Team training (live session, recorded for future use)
- Ongoing system management, optimization, and support
- Best for 5–20 unit brands
Full Operating System
All five modules built, integrated, and managed as one operating system, replacing FranConnect, HubSpot, and your intranet.
- Franchise Sales CRM + AI lead qualification
- Franchisee Onboarding Engine (milestone to grand opening)
- Franchisee Support Hub - branded intranet + ticketing
- Communications & Marketing Engine
- Reporting dashboard - pipeline, ops, support metrics
- Monthly strategy calls + ongoing optimization
- Best for 15–75 unit brands
Embedded OS Partnership
Scoped to your brand & stage
FIG as your embedded operating system team, building, deploying, and managing your entire franchise infrastructure.
- Everything in Tier 2, ongoing - no finish line
- New systems built every month as your brand scales
- New location setup automation as you grow
- Proactive system audits before problems surface
- Weekly strategy access
- Full access to all FIG templates and playbooks
- Best for 30–75+ unit brands scaling aggressively
We don't sell software. We build operating systems.
Every brand we work with gets a custom-built operating system mapped to their specific operations, deployed by our team, and managed ongoing. Not a platform you configure. A system we run for you.
We map your operations, not a template.
We start by mapping how your franchise actually runs - your sales process, onboarding flow, support patterns, communication channels. The operating system gets built around your operations, not the other way around.
We build the full stack, integrated.
Every module is custom-configured, integrated with your existing tools, and tested against real scenarios before launch. Production-ready in 60 days. Built to scale from 5 locations to 500.
We run it. You own it.
Your team learns the system, but doesn't manage it. We handle monitoring, optimization, and ongoing builds. You stay focused on growing the brand. We keep the operating system running.
Common questions about our services.
What platform do you build on?
We build the operating system on GoHighLevel as the integration backbone - a modern platform that costs a fraction of legacy software like FranConnect or HubSpot. We layer custom workflows, AI employees, and brand-specific configuration on top, so what you get is your operating system, not a generic GHL setup.
How long does a typical buildout take?
A Single Module Build typically takes 2-4 weeks. A Full Operating System takes 6-10 weeks depending on complexity. We work in sprints and keep you updated throughout.
Do I need technical expertise to use these systems?
No. We design everything to be user-friendly for non-technical teams. Plus, we provide comprehensive training and documentation so your team can manage day-to-day operations confidently.
What's included in the monthly retainer?
The monthly retainer covers ongoing system management, optimization, support, and minor updates. For Embedded OS Partnership clients, it also includes new module builds, AI development, and strategic consulting.
Ready to run on a modern operating system?
Book a free 30-minute strategy call. We'll map your current operations, identify the highest-impact modules for your brand, and show you exactly what your operating system looks like.
No contracts. No obligations. An honest conversation with someone who's built this before.
Book Your Free Strategy Call